Haagen-Dazs launches 'The Rose Project': A global initiative with a $100,000 bursary to support #WomenWhoDon'tHoldBack, honouring its trailblazing co-founder Rose Mattus Celebrations on International Women's Day itself will include free scoops of Rose's beloved Vanilla ice cream across Haagen-Dazs Shops around the world in its biggest global giveaway Reuben Mattus made ice cream but Rose Mattus made Haagen-Dazs. Whilst Reuben is widely celebrated for its creation, Rose's pioneering approach as